• His name is pronounced “Tie-Oh.” Taio Cruz is an English singer/songwriter and music producer. • He’s produced hits for some of your favorite stars. Taio has worked with the who’s-who of the music industry, including Leona Lewis, Britney Spears, Brandy, Flo Rida, Usher, and Ke$ha. • He’s an entrepreneur. Taio is the founder/CEO of his own recording label, Rokstarr Entertainment Division – and he’s building a fashion empire. Stars like Justin Timberlake, Kanye West, Keri Hilson, and Kelly Rowland are already sporting his designer sunglasses. • He’s proud of making pure pop. Explains Taio: “The actual bones and flesh of the records should be about pop. That’s what I do. I make pop music." • His debut record, ‘Rokstarr’ is in stores now! Pick up a copy online and in Walmart stores nationwide.